To champion handcrafted goods and the artisans who create them, bringing the best of home decor to people that value them

Challenge product design, packaging and supply chain processes to align with our vision to use 100% natural and sustainable materials

Create an inclusive and ethical culture for our customers, our suppliers and our colleagues. We value every individual and ensure they feel heard and cherished

Madhu or ‘mum,’ as I called her, was the centre of my world. She shaped my values from a girl into a woman. I am who I am today because of her.

She was a strong female role model with fire in her belly and love in her heart. But her childhood was tough; her mum passed away when she was young. She had to stand on her own two feet and taught me to do the same.

We had a simple, family home but mum had fine tastes. She was very tactile, she used to judge the quality of materials by touching. “Look Pallavi!” she’d say with joy. It used to pinch her that she didn’t have the money to decorate her home in the way she dreamed of.

She was so ahead of her times; I’m amazed to think how she cared about the environment even when it wasn’t a ‘thing’. She believed in reusing and recycling. She’d tell us off for throwing plastic wrapper with food waste.

Looking back, she was a true champion of sustainable living. It was her passion for the environment and handcrafted décor that lit the spark that led to Anav.

So, thank you mum, Madhu, for everything.

Do you have any stories of inspiration family role models in your life? We’d love
to hear about them via contactus@anav.co.uk.

These values shape the way we do our business. Discover our policies here.